The Rebrand Diaries:
From whatmjshared to shesharez
Designing a personal brand is never just about aesthetics—it’s about identity. WhatMJShared began as a heartfelt tribute to childhood memories, storytelling, and self-discovery. Inspired by What Mary Jo Shared by Janice May Udry and my grandmother’s fondness for cherry motifs, the brand embraced vulnerability, nostalgia, and authenticity.
But as I grew, so did the brand.
Shesharez is the next chapter—a sleeker, bolder, and more intentional version of the same heart. It’s still me, but refined. It’s not just about what MJ shared anymore. It’s about what she shares with others.
Where she started. What MJ Shared- soft, sincere, and full of heart.
Centered on warmth and memory.
Cherry-coded leaned into a palette full of feeling.
From soft to sleek, still rooted in sincerity.
Sleek, sassy, and sincere—just like she is.
Color Palette: shesharez
B&W, because she doesn’t need to shout to be seen.